PremiumDigital gifts. Ten minutes to make, years to keep.Give them a moment they'll open again and again.
A personal, animated gift page with your photos, their song and your words. Sent as a link or a QR code, opened on their phone.
Free to start. No account until you publish.
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- free templates
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- accounts needed to start
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- payment, ever
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- gift and site
Bouquet, our newest template. The real thing, not a mockup.
The collection
Every template is a whole experience.
Not a card with a photo slot. Each one is a scene the recipient moves through: tapping, scrolling, holding, sometimes blowing out candles.
Openings
Choose how it opens.
The first thing they see is a cover with their name on it. Pick the one that feels like them; the gift is waiting underneath.
See the reaction
The link goes out. The reply comes back.
At the end of every gift there is a reaction button: an emoji, a note, or a 20-second voice message, delivered straight to you.
13,000+ Ethos gifts opened so far.
I made you something. Open it with sound on.
I'm at work and crying in the stairwell. Three years. THREE.
Look up. Well, look at your phone.
You put the tent night in there. I found all six. Fourteen days.
Feliz día, ma. Tap the seal.
Quién te enseñó a hacer esto?? Lo vi cuatro veces ya.
How it works
Ten minutes, start to finish.
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Pick a template
Try any of them full-screen first. Two are free; the rest unlock once and stay yours.
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Add your photos and words
Drop in photos, pick their song, write what you'd never say out loud. The preview updates as you type.
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Share the link, or the card
Send it on WhatsApp, iMessage, anywhere. Or print the QR card and hide it in a book.
Occasions
For the day, or for no reason at all.
Templates are tagged by occasion, but nothing stops you sending a birthday sky in March.
Digital gifts
What is a digital gift?
A digital gift is a present you send as a link instead of in a box: a love letter, a bouquet, a scrapbook or a small game, made from your photos, your words and a song, and opened on their phone. It arrives the second you send it, nothing ships, and it's still there next year.
It isn't a gift card. A gift card is money with a design on it; a digital gift is the thing itself, made by you for one person. Ethos has 54 of them to start from, every one with a live demo, and two are free.
30 digital gift ideas
Each one is a template you can open, try and make in about ten minutes.
Romantic
Digital love letterA wax-sealed envelope, opened by hand.
Digital bouquet makerEvery stem picked by you. It never wilts.
Reasons why I love you jarA jar of folded notes. Shake one out.
Virtual music boxWind the key. The lid opens, a ballerina turns to the tune and your photos appear in its mirror.
Night sky giftEvery photo is a star. Find them all.
XOXO love cardSealed with a kiss. Lipstick prints, polaroids, and every tap leaves another kiss.
Song dedication giftDrop the needle on their song.
Digital keepsakeBreak the wax seal. Pressed flowers, a gold locket that opens, and a typed letter.
Funny
Funny cat giftFive cats review their case, read out the evidence, and stamp a verdict.
Meme cardEvery tap slaps a meme sticker on the page. Twelve taps uncover the card.
Funny birthday cardYou're invited. A birthday collage crashed by hamsters in party hats: tap one and it yells your line.
Digital fortune cookieCrack one open. Suspiciously accurate.
Personalized arcade gameCatch the hearts. Unlock the photos.
Made of your photos
Digital scrapbookPolaroids, washi tape and a torn note that says it all.
Relationship timelineA road that draws itself as they scroll.
Museum of usA quiet gallery of the two of you.
Photo booth strip giftPull the curtain, press the button. Four flashes, and a strip of the two of you prints.
Digicam photo giftPress power. Your photos on a little 2006 camera, date-stamped and ready to print.
Personalized newspaper front pageBreaking news: it's about them.
Playlist giftPress play. Your photo as the album cover, a pink sunset and a playlist of you two.
For someone far away
Long-distance passport giftFrom your city to theirs, in one flight.
Long-distance relationship giftBlow a paper plane from your door to theirs.
Midnight countdown giftDusk to fireworks, timed to the second.
Love story in text messagesA conversation that arrives one bubble at a time.
Surprise trip revealA surprise trip, revealed on a departures board.
For a big day
Virtual birthday cardCurtains, candles, confetti. Blow to make a wish.
Virtual birthday balloonsA room full of balloons. Pop them; every one hides a photo.
Digital graduation cardCheer, and the cap goes up.
Wedding toast giftTilt to pour, knock to clink, and the speech begins.
Digital snow globeShake it, and it snows on the two of you.
Digital gift ideas by who it's for
Pricing
Free to date. Pay once for a gift.
The map, the plans and the long-distance tools are free, for good. Gift templates unlock with one payment and stay yours.
One template
One gift they'll open again and again.
One payment. Yours for good.
- One premium template, yours for good
- Make it as often as you like
- Your voice saying it, or your video
- Up to 20 photos, and no footer
- Opens at midnight on their day
- Only they can open it
Pick three
Three days they'll remember: their birthday, your anniversary, and one for your mum.
One payment. Yours for good.
- Any three templates, forever
- Everything in One template
- Mix free and premium
- Pay once for all three
Everything
A gift for every day that matters, now and later.
One payment. Yours for good.
All 52 premium templates · $0.58 each
- All templates, now and future
- Make as many gifts as you like, forever
- Your voice saying it, or your video
- Up to 20 photos, and no footer
- Opens at midnight on their day, and only they can open it
- First access to new templates
Includes priority support
Checkout shows the final amount, in your currency · Secure payment by Stripe
FAQ
Questions people ask
What is a good digital gift?
One made for one person: their name, your photos, your words and a song that means something to you both. A love letter or a jar of reasons says the most; a bouquet or a music box looks the part; a little game or a meme card is for someone who'd rather laugh.
Can you send a digital gift for free?
Yes. The Letter and Constellations are free, with up to ten photos, music, a countdown and a hidden surprise. You make it, publish it and send the link: nobody pays and there's nothing to install.
How do you send a digital gift?
Make it, press publish and send the link anywhere a link goes: WhatsApp, iMessage, Instagram or an email. Or print its QR code and put it in a real card. It opens in the browser on their phone.
Is a digital gift the same as an e-gift card?
No. An e-gift card is store credit sent by email. A digital gift is the present itself, something you made that they open, watch and keep. If they'd really rather have money, send a gift card; if you want them to feel something, make one of these.
Do digital gifts expire?
Not here. Links are meant to be permanent, so it opens again next year, and if you spot a typo after sending you can fix it at the same link.
What is Ethos for Two?
A year of everything for the two of you: as many saved dates and trips as you like, planned together on both your phones, a reminder the day before each one, a whole date opened in Apple or Google Maps, and every gift template and game pack. One of you pays once; the other joins with the invite link you send. It lasts 365 days and doesn't renew by itself.
Is this a subscription?
No. Ethos for Two is one payment for 365 days, for both of you, and it doesn't renew by itself: we email you two weeks before it ends, and renewing is one tap. Templates, “Make it special” and game packs are one-time payments too, and stay on your account for good.
Can my partner use it on their phone?
Yes, that's the point of it. After paying you get an invite link: your partner opens it on their phone and signs in (free), and from then on you both see and edit the same saved dates, and every template and pack is on their account too. One partner only; you can remove them, or they can leave, at any time.
What happens to our saved dates if we stop?
Nothing is deleted. Your saved dates and trips stay in your account and stay yours; you just stop sharing them. The free plan keeps your three most recently changed ones editable and the rest readable, until you delete some or come back. Gifts you've published stay online.
Can I change my mind after buying?
Yes, within 14 days of buying, without giving a reason: use “Withdraw from a purchase” at the foot of every page, or reply to your receipt. Because you asked for your year to start straight away, we refund what you paid minus the days you've already used.
What does the free tier actually include?
Finding a date, planning it and sending it as a link, with the forecast and the sunset; the long-distance tools; and the games. No account needed, and a free account keeps up to three saved dates or trips. For gifts: two full templates (The Letter and Constellations), unlimited gifts, up to 10 photos per gift, our music library, a 30-second preview of a real song they can tap to hear, a countdown and a hidden final surprise, with a small “Made with Ethos” footer. Video clips, voice messages, up to 20 photos, a surprise inside, no footer, scheduling and a password come with “Make it special”, with any unlock, or with Ethos for Two.
Can I try a template before paying?
Every template has a full live demo, and the editor is free to use with a live preview. You only pay when you publish something that needs a premium feature.
What are game packs?
Extra decks for the games: more questions, bolder dares. Each one is a one-time payment and yours for good, and every pack comes with Ethos for Two while it runs. The games themselves stay free.
Can they send one back?
Yes. Whoever receives a gift you paid for can send you one back in the same template, free, with the small “Made with Ethos” footer. If they want extras or no footer on it, they pay the normal price.
Is there a discount code?
No. The price on this page is the price for everyone, and we don't run discount codes. Creators who share Ethos are paid a commission by us through their own link; it never changes what you pay.
Do gift links expire?
No. Links are meant to be permanent. If we ever had to change that we'd give you at least 90 days' notice.
Can I edit a gift after it's live?
Yes. Edits go live at the same link the moment you save.
Which currencies and payment methods?
Prices are in euros, VAT included where it applies, and Stripe Checkout shows the final amount in your currency before you pay. Card, Apple Pay, Google Pay and other methods, through Stripe.
Refunds?
Templates, “Make it special” and game packs: at checkout you ask us to unlock your purchase straight away and tick that you then lose the 14-day right to cancel. If a gift won't open or play properly on their phone and we can't fix it, tell us within 30 days and you get your money back. Ethos for Two is different: it's a service, so you can withdraw within 14 days and we refund what you paid, less the days you've used. Gift cards: change your mind within 14 days, before the code is redeemed, and we refund you in full. “Withdraw from a purchase”, at the foot of every page, says how.
Say the thing.
The people we love mostly hear us in passing. This is the other way: a small, deliberate thing they can open twice.
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